Your business may already be successful because you offer top-notch product and the best quality of service. With you driving its growth, your company might already be at its peak performance. You may already be at the top of your game, being looked up by your peers and competitors. You may already be the best in your field. But you don't outsource.
Be warned though that being the best today may not be the reality tomorrow. Somewhere around the world at this very minute, another individual or company is doing the same thing that you do. Only they're doing it with a better strategy: they save on costs. They find better value for their money. They outsource.
This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth-for-growth's sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big.
- Jim Collins, coauthor of Built to Last and author of Good to Great
After reading this book, OutsourceManila Limited Corp. chose to be "great instead of big."